100% Goodness Tour
On this project, we worked with Sundown Naturals on their first tour ever as a brand. For about 8 weeks, we hit small street festivals, farmers markets and retail partners all over the country. We traveled in a wrapped Chevy Tahoe hybrid, pulling an Airstream "Bambi" trailer. We helped spread the word about Sundown's new gummy vitamin line and their new look! The branding was bright, sunny and friendly. We let people try many of the gummy vitamins like, B12, D3, CoQ10 & the multi vitamin. We handed out mammoth sunflower seeds that people could plant in their garden. Consumers sat down with our "Goodness Guru" and figured out what vitamin might be best to try out and on top of taking some insta-print photos for our photo collage, they entered a sweepstakes to win a Fitbit.
Overall, we had fun and met some interesting folks along the way. One of them being Jen of Fit Bottomed Girls. She is a health & fitness blogger based out of Kansas City. She showed up to a few sponsored events and she was super fun to work with. Some of our events included Wanderlust in Chicago, Kroger HQ in Cincinnati, CVS HQ in Rhode Island, Dallas Farmers Market & Walmart HQ in Arkansas. Special thanks to the agency we worked with, the fabricators, the brand people and everyone involved in getting this thing out on the road.